Now that your website is ready … What’s next?

A website never but never should remain static once it has all its essential informative content. As experts in digital marketing, we want to leave you saying that it is very important to periodically add content that makes your website mobile.

As a business owner you will not only benefit from the web positioning that all this can bring to your website, but it will also help you to reflect that your company is in operation, it is not obsolete, it is a leader in the sector and that it is transparent in terms of to information. What in a few words translates into online image is referred to as a company to trust.

If you don’t know where to start. Here are 5 tips to keep your website updated:

Write blog articles

Consider writing a blog article per week on topics related to your business sector. If one a week is a lot, set the frequency of an article every fifteen days. In this way you try to give mobility to your website with content of interest to your customers and target audience.

The question is not writing by writing. Before you start keeping your website updated, sit down and make a list of the related contents as a plan. In this way it will be easier for you to write the articles once you have decided on the titles and themes of these blog articles.

Today, Google recommends writing thick articles of up to 1,000-1,200 words. But if you don’t have enough time or content for it, don’t worry, if your content is original, you can choose to write articles of between 300 and 500 words. We recommend you not copy content from other websites, or from your competition.

Examples of articles would be:

• If you are in the dental sector: 5 ways to brush your teeth to prevent tooth decay
  If you are in the logistics sector: Expert advice to transport perishables.
  If you are in the education sector: 10 aspects to consider before choosing an MBA

Publish press releases

The second tip of the 5 tips to keep your website updated is to publish press releases. Take advantage of the events and achievements of your company to publish press releases on your website. You can do this every two months. You can also take advantage and send these press releases by mail to your current customers. In this way, you keep them updated on the things that happen in your company.

An example of a press release would be: Company XXX receives the business quality award for the second consecutive year.

Related: Are you interested in reading content like this? Follow us on LinkedIn

Publish about your corporate events

Do you carry out training or corporate events in your company? Post about it! It is a good way to convey that many things happen in your company and that you are in control. It will also serve as a magnet to attract and retain talent. In addition to being a good way to keep your website updated, it is a good way to show what you do online and why they can trust your company.

Example:

• Sales Team conducts HubSpot training to offer a more integrated service to our customers.

Post about your employees

Another of the 5 tips to keep your website updated is to post about your employees. Involve your employees and ask them to talk about their area of expertise as an interview. It is a great way to keep your website updated and give visibility to the faces that work in your company every day. It is to show the world the human factor. Today which is highly valued, humanize companies.

Example:

• Meet Laura Díaz, our human resources manager, and discover what she recommends when recruiting new international employees.

Post about your customers

The last of the 5 tips to keep your website updated is to talk about your customers. Try to keep confidential what your customers do not want to know. One way to publish about your clients is to share information as a case of success or about the start of new collaborations or synergies. You can also publish about the preference of your customers and the satisfaction of being able to offer them your product or service. Be creative.

To conclude

We hope that these 5 tips to keep your website updated will be very useful. If you don’t have time to put all this into practice, try delegating the tasks to a member of your team. With 2 hours per week is enough.

In the event that you require external help to keep your website updated, you can contact us and together we will prepare the best plan that suits you, your company, and your budget. Contact us here.