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50 Important Concepts in Digital Marketing

As an agency specialized in digital marketing, below we share 50 Important Concepts in Digital Marketing that every business owner, entrepreneur, business and marketing professional should know.


What is Affiliate Marketing?

Affiliate marketing is a marketing agreement whereby an online retailer pays a commission to an external website for the traffic or sales generated from their referrals. It is often used for e-commerce to get new buyers and sell a higher volume of products online.

What is a Blog?

A blog (short for “weblog”) is an online magazine, section of a website, or an informational website in its entirety that displays information in reverse chronological order, with the latest posts first. It is a platform where a writer or even a group of writers share their views on a specific topic. Nowadays the blog plays a very important role for the web positioning and content strategy of companies with a good online presence.

What is a Blogger?

A blogger is someone who runs and controls a blog. He or she shares his opinion on different topics for a specific target audience.

What is a bounce rate?

The bounce rate represents the percentage of visitors who enter the site and then leave it (“bounce”) instead of continuing to see other pages within the same site. The bounce rate is calculated by counting the number of visits to a single page and dividing it by the total visits. It is then represented as a percentage of total visits.

Bounce Rate (%) = Visits that access a single page (#) ÷ Total visits (#) to the website.

What is a buyer persona?

buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Among them demographics, interests and frustrations.

What is Canva?

Canva is a free and streamlined graphic design tools website. It uses a drag-and-drop format and provides access to photos, vector images, graphics, and fonts. It is used by both non-designers and professionals. The tool can be used for web and print media design and graphics.

What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.

What is a Community Manager?

Community Manager is an expert in Social Networks and is the person in charge of digital strategies. The community manager works with the digital marketing department and is responsible for the management and development of a brand’s online community. A Community Manager must establish a strategy and objectives focused on the social networks of the company.

What is content optimization?

Content optimization is the process of ensuring that content is written in a way that it can reach the widest possible audience. The content optimization process should include making sure associated keywords are present, adding meta tags and title tags, and relevant links. Content optimization helps to position blog articles or internal pages of webs in Google.


What is Digital Marketing?

Digital marketing is a broad term that encompasses all the marketing channels and methods that you can use to promote products or services on the Internet.

What is Marketing Automation?

Marketing automation is a set of processes, techniques and strategies that bring together all the marketing actions that are carried out on potential buyers to convert them into customers. In the market there are many platforms that allow automating all these processes. to turn manual tasks into automatic to save resources and time. It is widely used in inbound marketing.

What is Marketing B2B?

As the name suggests, business-to-business marketing refers to the marketing of products or services for other businesses and organizations, as opposed to B2C marketing which is geared towards consumers.

What is Marketing B2C?

Business-to-customer marketing, commonly known as B2C marketing, is a set of strategies, practices and tactics that a company uses to promote its products or services to customers, unlike B2B marketing that is oriented to other companies and non-consumers.

What is a Chatbot?

A chatbot is artificial intelligence (AI) software that can simulate a conversation (or chat) with a user in natural language through messaging applications, websites, mobile applications, or by phone. It is commonly used by companies to automate processes and save their employees’ time.

What is a CSM or content system management?

A content management system or CMS (Content Management System) is one of the easiest ways to make a website since it does not need coding. These content management systems provide an administration panel with a drag and drop system. Some of these content management systems are: WordPress, HubSpot, Square Space, Mailchimp …

What is lead generation?

Lead generation is the process of attracting prospects and converting them into someone who has an interest in your company’s products and services. All of this through conversion-oriented marketing strategies. Such as marketing campaigns, eBook downloads, etc …

What is lead scoring?

Lead scoring is the process of assigning points to each lead you generate for your business. This process helps your sales and marketing team prioritize leads, respond to them appropriately, and increase your customer conversion rate. This process helps you qualify when a lead is ready to be sent to the sales team. As well as, it helps you qualify the leads to be able to include them in the indicated stage of the marketing funnel.

What is a landing page?

A landing page is an independent page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after clicking a link in an email or ads from Google, YouTube, Facebook, Instagram, or similar places on the web. They are usually designed with elements thought to increase conversion.

What is a web hosting?

A web hosting is an Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. Web hosts are companies that provide space on a server owned or leased for use by clients, as well as providing Internet connectivity, typically in a data center.

What is a web domain?

A web domain is a virtual address that identifies the Internet presence of a person or company, and that serves to direct visitors to a website. In short it is the name of your website. For example:


What is an eBook?

An eBook is an electronic version of a traditional printed book that can be downloaded from the Internet. It is often created by companies as part of their inbound marketing strategy to generate leads.

What is Email Marketing?

Email marketing is a way of promoting products or services through email. Email marketing is one of the main digital media channels and is important for customer acquisition and retention.

What is Facebook Business Manager?

Facebook Business Manager is a free tool developed by Facebook to allow businesses and agencies to securely manage their business pages, ad accounts, catalogs, and pixels in one place, without sharing login information or connecting with your colleagues. working on Facebook.

What is Google AdWords?

Google Adwords is an online advertising platform developed by Google, where advertisers pay to display short ads, service offers, product listings, video content, and generate mobile app installs within the Google ad network for web users.

What is Google Analytics?

Google Analytics is a free web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes of your business website.

What are Google Display Ads?

A Google display ad is typically an image ad or rich media ad that can be shown when people browse the web, watch videos, check Gmail, or use apps. This type of ad is often displayed on sites that are not owned by Google (with the exception of YouTube), but on sites that are part of the Google network.

What is Growth Hacking?

Growth Hacking is a generic term for strategies focused solely on growth. Typically used in connection with early stage startups that need massive growth in a short time with small budgets. The goal of growth hacking strategies is, in general, to acquire as many users or customers as possible while spending as little as possible. Nowadays, due to its importance, jobs have been created specifically to carry out this type of practice.

What is an infographic?

An infographic is a graphical visual representation of information, data or knowledge intended to present information quickly and clearly. It is often used as part of your content marketing strategy and inbound marketing strategy.

What is inbound marketing?

It is a technique for attracting customers to products and services through content marketing, social media marketing, search engine optimization, and branding.

Inbound marketing provides a better customer experience and tries to build trust by offering potential customers information they value through company-sponsored newsletters, blogs, and posts on social media platforms.

Compared to outbound marketing, inbound reverses the relationship between the company and the customer. In fact, while outbound marketing pushes the product through various channels, inbound marketing creates awareness, attracts new customers with channels like blogs, social media, etc.

What is influencer marketing?

It is a form of social media marketing (especially on Instagram and YouTube) that involves endorsement and product placement of influencers, individuals, and organizations possessing a level of expert knowledge and / or social influence in their respective fields.

What are keywords in digital marketing?

Keywords are ideas and topics that define what your content is about. It is important to define your main keywords before creating content. These keywords will help you rank your content on Google.

What is a KPI or a Key Performance Indicator?

It is a measurable value that demonstrates how effectively a company is achieving key business objectives. KPI example: click-through rate, cost per lead, generated leads, recurring visitors …

What is marketing funnel?

The marketing funnel is a system that helps you track the decision-making stages that a customer goes through when making a purchase. It allows you to strategically plan the buyer’s journey. Since it enters the funnel, until it comes out of it in a more scientific way. Ideally, companies should have a strategy for each stage or step of the buyer in the funnel.

What is a marketing plan?

It is a complete business/marketing document or blueprint that describes the advertising and marketing efforts for the coming year. Describes the business activities involved in achieving specific marketing goals within a set time frame.

What is a market research?

It is the process or set of processes that links producers, clients and end users with the marketer through the information used to identify and define marketing opportunities and problems; generate, refine and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

What is MAU (Monthly Active Users)?

It is a key performance indicator that is used to show the number of unique users who have taken an action on an application in the last month (30 days). Therefore, a good number of active users is a sign that you are doing things right for your users. Today it is a key metric or indicator for those companies that develop mobile or web applications.

What is Outbound Marketing?

It refers to any type of marketing in which a company starts the conversation and sends its message to an audience. Examples of outbound marketing include more traditional forms of marketing and advertising, such as television ads, radio ads, print ads (newspaper ads, magazine ads, brochures, brochures, catalogs, etc.), trade shows, sales calls outgoing (also known as “cold calls”). and spam.

What is Pay-Per-Click Advertising?

Also known as cost per click (CPC), it is an Internet advertising model used to generate traffic to websites, in which an advertiser pays a publisher (usually a search engine, website owner or a company). website network) when the ad is clicked.

What is paid media?

Paid media refers to external marketing efforts that involve a paid placement. Paid media include PPC advertising, branded content, and display ads. Means of payment are an essential component of revenue growth and brand awareness for online businesses.

What is a responsive website?

It is one that has been designed to respond, or adapt, depending on the technology and type of computing device that the visitor uses to display the site. It is basically a website design that will look good at any size.

What is SEM or Search Engine Marketing?

It is a form of web marketing that involves promoting websites by increasing their visibility on search engine results pages, primarily through paid advertising. SEM is strictly connected to SEO when it comes to paid promotion and is discovered on the first search page.

What is SEO or Search Engine Optimization?

It is the practice of using search engine best practices to improve the visibility of a website or web page by ranking higher in search engine results for keywords relevant to that particular website or web page. .

What is SEO Onsite?

It is the process of making your website search engine friendly by adjusting certain elements on your website so that search engines can crawl and understand the content and structure of your website.

What is SEO Off page?

It focuses on increasing the authority of your domain through the act of obtaining links from other websites. Includes link building strategy, brand mentions, and social media marketing.

What is social media advertising?

It is a form of online advertising (paid efforts) that is targeted on social media sites. One of the main benefits of advertising on a social media site (e.g. Facebook, Instagram) is that advertisers can take advantage of user demographics and target their ads appropriately.

What is UX Design?

User experience (UX) design is the process design teams use to create products that deliver meaningful and relevant experiences to users. This involves designing the entire product acquisition and integration process, including branding, design, usability, and function.

What is UI Design?

User interface (UI) design is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the goal of maximizing usability and user experience.

What is viral marketing?

It is the form of marketing in which it is possible to generate interest and the potential sale of a brand or product through messages that spread like a virus, that is, quickly and from person to person. The idea is that the users themselves choose to share the content.

What is a Whitepaper?

It is an authoritative report or guide that briefly informs readers about a complex topic and presents the issuing body’s philosophy on the matter. It is intended to help readers understand a problem, solve a problem, or make a decision.

What is a webinar?

A webinar is a web-based live video conference that uses the Internet to connect the person (or people) hosting the webinar with an audience of viewers and listeners from around the world. It is often used as a strategy to attract new prospects and generate interest in a company’s services or products.


Last words. 

From Imagine Hub, Digital Marketing and Web Design Agency, We hope this article has provided you with clarity regarding these 50 Important Concepts in Digital MarketingFollow us on LinkedIn to keep up to date on the sector. 

If you need support in digital marketing activities at the strategy or execution level, contact us to discuss how to help you make it possible.