The purpose of this article is to equip you with 8 tips to maintain harmony in the design of your website. It is important that your business website reflects harmony between all the elements contained in it. Unconsciously this transmits organization and professionalism.

These 2 characteristics are essential in the design of a web page and they are two characteristics that clearly need to be reflected by any organization that wants to transmit confidence to its clients so that they acquire a product or service on their web pages.

Often there are many web pages of companies that do not have harmony in all the elements of their website. Including images, fonts, sizes, colors, among others.

With this in mind, below we share with you 8 tips to maintain harmony in the design of your website:

8 Tips to maintain harmony in the design of your website

Tip # 1: Follow the guidelines of your brand book

If you have a brand book, it is important that you follow it to the letter. This will allow you to maintain harmony between all the elements of your web page. If you don’t have a brand book yet, we recommend that you hire an expert to do it for you. This will make your life easier.

Tip # 2: Define fonts and sizes for texts and titles

It is important to define the fonts and sizes that the titles, subtitles and paragraphs will have. It is important to define a mix that creates harmony throughout the web. We recommend simple and minimalist fonts. The loaded fonts make a lot of noise and make your website look very loaded. It is very important to do tests before establishing the fonts and sizes of the texts on your website.

Tip # 3: Define the style of the images and videos

Once you have selected the fonts and sizes of the texts. It is time to select the visual content of your web page. There is nothing less professional than choosing random images with different ranges of colors and styles, and placing them randomly on your business website.

Take your time and select images that have similar colors and are aligned in styles. Ideally, you should do a professional photo session in your business. In this way, you will have personalized images that are in harmony with the design of your website. The same applies to the included videos.

Tip # 4: Don’t forget the forms

Define a style in the contact forms of your web page that suits your style. It does not look good that your website is modern and has harmony, when your forms are outdated and have a typography that is aligned. Don’t forget to pay attention to this detail.

Tip # 5: Use the same style in all calls to action

The fifth of the 8 tips for maintaining harmony in your website design is to try to define a style or two for calls to action. It looks terrible to have 10 different sizes of calls to action and with different colors and fonts. At most we recommend defining 2 styles. At most, they vary only in color.

Tip # 6: Define a writing style and tone

It is important that you decide how you will speak to your customers. It is not professional to find a text that talks about “you” and another text that talks about “you”. Will your tone be cordial, persuasive, humorous, scientific, or persuasive? Define all this, before dumping the content on your website. This way you can write content that is aligned in tone and style.

Tip # 7: Select appropriate icons

Nowadays icons are an important part of web pages. Therefore, we recommend that you select a family of icons that will serve you for all your content. It does not look good and it harms the harmony of the entire web page using icons from two very different families. Therefore, take this into consideration from the start of the project.

Tip # 8: Don’t forget about the mobile version of your website

The last of the 8 tips for maintaining harmony in your website design is to make sure that in the mobile version of your website everything is perfectly in harmony and aligned. Many companies often neglect the mobile version of their web pages. Take this also into consideration when you are defining the design of your website.

To end

We hope that these tips to maintain harmony in the design of your website will be useful when you are designing your new website. If you need help in this, you can contact us and we will gladly assist you. Contact us here. On the other hand, if you want to keep updated with content similar to this, follow us on LinkedIn and we will keep you updated.