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Best Email Marketing Tools for your Company

There will be some that simply send monthly newsletters, there will be others that carry out more complex automation chains, and there will be others that rely on lead scoring in order to achieve certain sales and marketing objectives.

That said, you need to define your goal and your strategies. Then determine how complex the email marketing activities your company will implement. From here, you can have a better vision when selecting the best email marketing tool.

Next, we share with you the best email marketing tools for your company based on our professional experience in the area with different types of customers.

Best Email Marketing Tools for your Company:


Founded in the United States in 2001, Mailchimp is our favorite email marketing tool without a doubt. It is easy to use, intuitive and always remains at the forefront. With it you can create newsletters, campaigns, automations, landing pages of mails and even, you can even synchronize it with your online ads. Mailchimp also allows you to segment your email list according to the variables you decide and perform email marketing strategies in a more segmented way.

Why choose Mailchimp?

As one of the best email marketing tools, Mailchimp covers all your marketing needs in one place. The tool gathers your audience’s data, marketing channels and ideas so you can reach your goals faster. It is a very intuitive software with a very friendly and fun interface. With Mailchimp, you can promote your business through email, social networks, landing pages, postcards and more, all from a single platform. Being able to perform A / B test and retargeting ads, position Mailchimp as a tool that is always at the forefront and never goes out of date. Important aspects to consider before hiring any email marketing tool.

How much does Mailchimp cost?

Mailchimp is certainly not one of the cheapest tools for companies with large databases. But if your company has a database of between 100 and 20,000 contacts, Mailchimp is certainly a good option. The tool offers 4 packages: Premium, Standard, Essentials and the free package.

If your database is less than 2,000 subscribers, you can save money and choose to select the free plan as it will cover your needs as a small business.

Go to Mailchimp 

Active Campaign.

ActiveCampaign is a powerful email marketing tool available in the market since 2003, with headquarters in the United States. Email marketing software allows you to send email marketing campaigns, putting at your disposal the ability to automate them, a CRM and messaging functions.

Why choose Active Campaign?

What has differentiated Active Campaign from the other email marketing tools is its Lead Scoring feature. Until recently it was one of the only email marketing tools that allowed it.

Lead Scoring allows you to identify those subscribers in your database that are more active and that are emerging as potential customers. Another of the differential aspects is the function of being able to put conversational marketing into practice. Active Campaign offers its customers a live chat that can be integrated into your website. Which allows you to connect with your audience and get valuable information.

How much does Active Campaign cost?

Unlike Mailchimp, Active Campaign does not have a free plan. So you will have to opt for one of its 4 plans: Lite, Plus, Professional and Company. Depending on your number of subscribers, you can pay monthly between 9 euros to 400 euros. On the Active Campaign website you can get an estimate.

Go to Active Campaign 

Send Grid.

Send Grid is one of the email marketing and email API tools with fewer years in the market. It was founded in 2009 in the United States. If your company is large or medium with early growth, and if you use API, this is definitely your best choice of email marketing tools. Send Grid is also considered as one of the best email marketing tools available in the market.

Why choose Send Grid?

Sind Grid can integrate with your SMTP or API in 5 minutes or less. Its SMTP relay configuration and its flexible web and SMTP APIs provide a customizable integration approach for transactional emails. It allows to integrate with the support of multiple development frameworks and client libraries, including Node.js, Ruby, Python, Go, PHP, Java and C #. Because of these differential characteristics, companies such as Uber, Spotify, Glassdoor and Airbnb have used this tool.

How much does Send Grid cost?

Send Grid makes available to its customers 4 plans: Free, Essentials, Pro and Premier. The free plan allows you to send 40,000 emails for 30 days, then 100 emails a day forever. The other plans cost between 14.95 euros and 400 euros. It will all depend on the plan you choose and your number of subscribers.

Go to Send Grid 

Get Response.

Get response is an email marketing tool that allows you to automate campaigns, create landing pages to achieve high conversion and create marketing funnels to achieve a better email marketing strategy. Get Response is possibly one of the oldest email marketing tools on the market. It was founded in 1999 in Poland.

Why choose Get Response?

We recommend choosing Get Response for the function it offers to be able to create marketing funnels in conjunction with automations and webinars. This is undoubtedly its differential aspect. We recommend this tool for those companies that are very clear about what they want to do, and if this plan includes a complete email marketing strategy, consisting of webinars and several landing pages. Without a doubt, Get Response is your best option.

How much does Get Response cost?

Get response has 4 plans: Basic, Plus, Professional and Enterprise. It does not have a free plan. Prices range between 15 and 1200 euros depending on your number of subscribers. The software allows you to try it for 30 days for free.

Go to Get Response 

Final recommendations…

From Imagine Hub, Digital Marketing Agency, we recommend you make a list with all the features you need in an email marketing tool. Also take into account those that will be important in the next 5 years. Since migrating from one tool to another is a bit complicated and you can lose information and data in the process.