7 Business advantages of using email signatures
Email has become the main corporate communication channel. Emails allow companies to start and maintain professional relationships in a fast and ordered manner, with a constant flow of communication between customers and companies.
That is why, it is up to us to take advantage and make the most of this communication tool.
For many professionals, having a good email signature is an irrelevant detail, in fact it is possible that the idea of changing from a simple boring text to something that impacts and has more reach among our target audience, has never even crossed their minds.
In our Digital Marketing Agency we always encourage our clients to design and use email signatures that represent their brand and company, as it will bring benefits for the company.
Having this in mind, we will share with you 7 business advantages of using email signatures in your email accounts.
7 Business advantages of using email signatures.
Having an email signature offers your company and your employees great business advantages. The most important is that it helps build your brand online and transmit trust to the hundreds of emails recipients sent by your company.
We know that as a business owner you have a lot of things to do with your time, but this is something that you should never leave out when setting up an email account. It will not take you long and I will offer you the advantages that we list below:
#1 It contributes to your company’s branding.
By using an email signature, you will be enhancing the image of your company and that of your employees in the eyes of your customers. One of the biggest commercial advantages of using an email signature is that it contributes to creating and communicating your brand identity. A firm can transmit a series of values such as trust, professionalism, good taste, experience, transparency, among other values.
#2 Transmit trust and professionalism.
Another of the commercial advantages of creating an email signature for your business is that it transmits trust and professionalism. Conveys to your clients that the company takes care of all the aspects related to the business, therefore it will do the same when it provides the service to its clients.
It’s a great tool for the sales team, as it can provide trust to their leads if they decide to include a photo in their signature. This will give the recipient trust from their first point of contact.
It has been shown that people tend to answer those emails that include a photo more than those that do not include photography in their email signature. This is the case of commercials who are contacting business prospects for the first time who have never heard of them.
#3 Help achieve business goals.
Having a well structured email signature allows you to help achieve several of your business goals. Thanks to tools like MySigMail.com you can place a link of your website in your signature, download an app, buy a product from your e-commerce, promote offers, maintain customer satisfaction or schedule meetings to learn more about the services offered by your company.
#4 Generate traffic to your website.
Another business advantage of having an email signature is that you can generate traffic to your website. Day by day your employees exchange emails with clients, prospects, suppliers and intermediaries. This makes it an excellent communication channel to include a link of your website and indirectly get thousands of people to visit your website and learn more about your business.
#5 Create transparency and closeness.
Without a doubt, having a good email signature transmits and creates transparency and closeness to the recipient of the email. Remember that your employees are the spokespersons for your company, so it is important that they are able to transmit these two values to your customers, regardless of the type of community they use. Therefore, having a good email signature will help enhance the relationships with your clients.
#6 Help your sales team.
Your sales team constantly strikes up conversations with potential new customers. To help them sell more, it is important that they have a signature that transmits professionalism and that also allows them to track the clicks these prospects make on its different elements. This will be an indicator of how interested this prospect is in the company.
At the same time, the signature allows the sales representatives to include banners and call to actions including information such as: request a demo, schedule a meeting, schedule a visit, among others.
#7 Add value to your brand and company.
Lastly, another business advantage of using an email signature is that it adds value to your brand and your business. There is nothing better than being able to give life and voice to your brand with elements as simple as an email signature. Don’t forget that the little details make the difference.
Email Signature Tool Recommendation: MySigMail.
What is MySigMail.com
MySigMail is a fast and easy to use email signature generator with an intuitive editor. It is used by many business owners and marketers in different countries of the world. It offers its users powerful features that allows them to design beautiful and effective signatures while achieving their business objectives.
Why you should start using this tool:
Here are several reasons why you should start using this email signature generator tool:
- Its intuitive editor. It allows you to create multiple email signatures easily and without confusion. It also allows you to save and modify them over time.
- It allows you to create modern signatures that include important marketing elements without having to write a single line of code.
- You can create your company’s brand identity and generate leads with professional customizable email signatures.
- It allows you to add links to your social networks. Including icons, statements, banners, icons to download applications or elements to schedule meetings with prospects.
- MySigMail puts at your disposal multiple templates, which you can personalize with your information and corporate branding.
- It allows you to track the clicks on your signatures which will help you to determine if your customers are interested in your product / service and the result of each action taken.
Basic Plan V.s. Pro Plan
MySigMail.com offers its users the possibility to create email signatures with a free version or a paid version. In the following table we show you which features you will have access to with each version:
|Basic Plan (Free Account)||Pro Plan (Payed Account)|
|It allows you to create email signatures using the intuitive editor||It allows you to create email signatures using the intuitive editor|
|Access to all the templates||Access to all the templates|
|No image hosting||Image hosting|
|Without configuration options||Configuration options|
|No addons settings||Addons settings|
|No access to analytics||Analytics|
|One project per account||Unlimited projects|
|Unlimited exports||Unlimited exports|
|Ads in Preview Mode||No Ads in Preview Mode|
|Promo Signature||No Promo Signature|
|$ 0||$ 3/ month. Billed annually|
|FREE PLAN||PRO PLAN|
Top benefits of the Pro plan (paid version)
As you can see in the table, the paid version offers powerful features to create the email signature you need. You can store the images in the tool’s servers, you can export as many signatures as you want and for as many projects as you need. It allows you to add more options and complements to your signature, as well as being able to track the analytics.
We strongly recommend you design the signature using the free version so you can see if you like it or not, and then proceed to upgrade from a free account to a paid account in order to export the signature and be able to enjoy the benefits mentioned in the table.
We hope this article was very useful to you. If you have questions about creating an email signature for your company using MySigMail.com or any other related question, you can contact us.
Also, if you have comments about more advantages of using email signatures we invite you to leave a comment below.
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Consultora en marketing digital. Tengo más de 10 años de experiencia en el área de gerencia de marketing y de marketing digital. Ayudo a empresarios a construir y potenciar sus marcas online. Generando visibilidad y nuevos prospectos de negocio. Todo ello con proactividad, involucramiento y total cercanía. Contáctame: firstname.lastname@example.org