5 Stages of the consumer buying decision process
How do consumers decide what to buy? Which product to choose? When do they decide to buy? To answer these important questions, this article is intended to explain the 5 stages of the consumer buying decision process. The following process on the
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3 Steps to Establish a Market Positioning Strategy
As an entrepreneur it is very important to be familiar with one of the basic marketing strategies, the market positioning strategy. Market positioning: "It is defined as the act of designing the offer and the image of the company seeking to
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