Free Email Marketing Tools
Email Marketing is still an effective digital marketing tool in both B2B or B2C space. According to Statista, it is estimated the growth of email marketing users from 3.9 billion ( 2019) to 4.8 billion by 2024.
Despite all that, companies and marketers still face challenges when creating engaging and nice-looking campaigns. Although email marketing platforms do not necessarily have to be expensive, there are free email marketing tools that can create engaging and professional email campaigns that can help small companies and entrepreneurs to connect with their audience.
Keep reading to know our 6 top free email marketing tools
Free Email Marketing Tools
Hubspot is well known for its marketing automation platform. Hubspot also has a powerful free email marketing tool that is perfect for small businesses that want to scale their marketing efforts.
One of the advantages of using Hubspot email marketing tool is the integration that it has with Hubspot CRM free tool that allows you to centralize your database and track email performance.
Image from Hubpost
You have probably already heard about Mailchimp. This free email marketing tool is especially great for small businesses not only because it is easy to use but also because it permits you to send up to 12.000 sending to up to 2.000 subscribers a month. Besides that, you can use the A/B test function and automate your email marketing efforts through the buyer’s journey. The drag and drop builder, along with the beautiful templates, are some of the best in the business. Mailchimp also allows you to easily create engaging landing pages and connects with Shopify, eventbrite and Salesforce.
Image from Mailchimp
Sender is a great free email marketing tool that permits you to send emails to 2.500 subscribers and 15.000 emails per month, and it is easy to use. Its analytics features are one of the highlights of this tool because it lets you track the openings and clicks on your emails. Also, you can automate your email actions such as welcome emails, reminders of abandoned carts, and more.
Image from Sender
The free plan of Sendinblue lets you use features like A/B testing, manage your contacts, real-time reports, and more. Besides that, you can send unlimited emails to an unlimited number of contacts but with a limited number of sending per day (300) or a month (9000). This free email marketing tool allows you integrations with Shopify, Salesforce and Intercom.
Omnisend is an e-commerce platform which in its free plan lets you send up to 15.000 emails per month and up to 2000 per day. Also, it allows you to automate your email deliveries thanks to the use of behavioral triggers. One of the most attractives features in this free email marketing tool is that the e-commerce integration pulls directly the products you want to sell into the email.
Imagen de Omnisend
Sendpulse allows you to send up to 5,000 emails to up to 2,500 subscribers per month. Sendpulse’s more than 130 professionally designed templates, as well as its subscriber rating feature that helps you identify those subscribers who are most valuable to your business, are some of the benefits of this free email marketing tool. It also allows you to send and forward emails with different topics that will help you improve your open rates.
Image from Sendpulse
¿Have you decided?
Most of the free email marketing tools are quite complete, and some of them do not even need an upgrade to access specific features. For example, if your business needs integration with a CRM, Hubspot is a good alternative because it allows you to have both its free CRM tool in combination with its free email marketing tool. Mailchimp is another alternative that is complete and simple to use, and can also create landing pages in its gratis plan. Keep in mind that the free version only allows you to email 2000 subscribers. On the contrary, if you want to have the freedom to send emails to unlimited subscribers, Sendiblue is the best option.
For e-commerce, OmniSend is the winner.
Whichever tool you decide to use, always remember that the important thing is that it adapts to the needs of your business. If you need help with your email marketing strategy or would like to design automated campaigns, don’t hesitate to contact us.
