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Instagram stories: image sizes and dimensions 2018

The purpose of this article is to provide you with the Instagram stories image sizes dimensions.

Since the launch of Instagram Stories in early 2017, its use has grown considerably and has become one of the preferred formats of brands due to its dynamism and interactivity.

Undoubtedly, it has become a new powerful channel to transmit marketing messages in a fun and attractive to different target audiences, making use of new formats never before seen.

Below we are sharing with you the different sizes of the image and video ads of Instagram Stories so that you can create your campaign correctly and obtain excellent results, either by exhibiting in a creative way your products, developing the personality of your brand or reminding your audience your offers of the moment.

Instagram stories: image sizes and dimensions 2018

Instagram image ad specifications Stories:

  • Format:Full-screen vertical ad (9:16)
  • Recommended resolution:1080 x 1920
  • Minimum resolution:600 x 1067
  • File types:.jpg or .png
  • Max size for image:30 MB
  • Legend: not currently available. Any text must be part of the image file.
  • Visibility of photo content: visible for 5 seconds.

Instagram stories: video sizes and dimensions 2018

Video specifications of Instagram Stories:

  • Format: Full-screen vertical ad (9:16)
  • Recommended resolution: 1080 x 1920
  • Minimum resolution: 600 x 1067
  • File types: mp4 or .mov
  • Max. Video size: 4GB
  • Max. Video duration: 15 seconds
  • Legend: not currently available. Any text must be part of the image file
  • Recommended video codecs: h.264, VP8
  • Recommended audio codecs: AAC, Vorbis


Remember that you can set up your Instagram ads in Facebook Ads Manager and in Facebook Power Editor. At the moment there is no single tool to create only advertising campaigns on Instagram.

From Imagine Hub we recommend you always try several types of ads and sizes to discover which ones have more affinity with your target audience and which of these give you better results.

If you need help in creating Instagram campaigns, do not hesitate to contact us. We can help you create optimized campaigns for your company. Contact us here.