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What are the Mission Vision and Core Values of a Company?

Surely if you have reached this article it is because you are wondering what a company’s vision and values mission are. The purpose of this article is to inform you about what each of these terms are and how they differ from each other. As well as, examples of mission, vision and core values so that you have a role model when creating these 3 important pillars of the company.

Here we explain what are the mission vision and core values of a company …


Article: What are the Mission Vision and Core Values of a Company?

What is the mission statement?

The mission statement of a company is the purpose or rationale of an entity. Answers the question of why the company exists, why we do what we do and why we offer the products or services we offer. The mission statement is the compass that all employees must follow day after day in the company.

When defining the mission statement we must take into account that it is clear, short and concise. We must understand well what we are talking about and especially what we are trying to communicate. We also ensure that we, business owners, understand the mission statement we are creating. Many companies create a mission statement that rarely align with their reason to exist. Therefore, we recommend that whichever you choose, the mission must be realistic and congruent.

Examples of mission statements

“We strive to offer our customers the lowest possible prices, the best selection available and the best comfort.” – Amazon

“Entertain, inform and inspire people from all over the world through the power to tell stories like no other, reflecting the iconic brands, creative minds and innovative technologies that make up the main entertainment company in our world.” – Disney

“Do everything possible to expand human potential. We do this by creating innovative sports innovations, making our products more sustainable, forming a creative and diverse global team and having a positive impact on the communities where we live and work.” – Nike


You may also be interested in reading: How to attract new customers? 


What is the vision statement?

The vision statement is defined as the statement that the company makes about the objectives it wishes to achieve in the future. This is the ideal expectation of what you want to achieve, indicating where the company is going in the long term.

The business vision answers the questions: Who do we want to be ?, Where do we want to go ?, What do we want to achieve?

Examples of vision statements

“To be the most customer-centric company on Earth, where customers can find anything they want to buy online.” – Amazon

“To be one of the leading producers and suppliers of entertainment and information in the world.” – Disney

“Bring inspiration and innovation to every athlete in the world.” – Nike


Difference between mission and vision statement

The mission and vision of a company differs in time. The mission talks about who we are in the present and about our reason for being. The vision on your side explains where we want to go.


Related article: Imagine Hub – Digital Marketing services for small companies

What are the core values of a company?

The core values of a company are defined as the set of intrinsic values that define the structure, line of action, ethical principles and organizational culture of a company.

The core values are defined based on their competitive characteristics, the conditions that mark the environment where they live, the competition they have and the behavior of their target audience and human resources.

To establish the core values of your organization, you need to visualize how you would like the company culture of your organization to be. Which values must reign and which values are of importance to provide a competitive environment that helps to fulfill the company’s mission and objectives. It is not choosing values why they sound beautiful. It is choosing values because they are aligned to our reason for being as a company.

Examples of core values

Below is a list of examples of business values or corporate values that may be of support when defining the values of your company.

  • Altruism
  • Honesty
  • Integrity
  • Teamwork
  • Commitment
  • Quality
  • Innovation
  • Customer Focus
  • Loyalty
  • Motivation
  • Perseverance
  • Efficiency
  • Creativity
  • Trust
  • Passion
  • Integrity
  • Transparency
  • Competitiveness
  • Discipline
  • Agility

Why are the mission vision and core values of a company important?

By reading and understanding the concepts of this article about what a company’s vision and values mission are, we can conclude that a company’s vision and values mission are important because they define and determine everything we are and will be as a company.

“Without mission, we do not know what we are, nor what we are doing. Without vision, we do not know where we want to go. Without values, we do not know how we should act.” – Carolina Vargas, Digital Marketing Consultant, Imagine Hub

In conclusion

Without mission, vision, or core values, companies lose their north of everything they do and fail to achieve their goals. No one knows what to do. Neither the owner of the company nor its employees.

Therefore, from Imagine Hub, Digital Marketing Agency, we invite you to define the mission, vision and core values of your company. Or, to analyze whether the current mission, vision and core values correspond and are aligned with what your organization does. In case they are not, consider the option to create new ones. We hope that this article on what are the mission vision and core values of a company will be useful.

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