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What is a buyer persona?

What is a buyer persona? Probably if you are starting out in the world of digital marketing, it is very possible that you have asked yourself this question and that is why you have landed here. To help you resolve this question, we explain below what is a buyer persona and what you should do to define your buyer persona in your digital marketing strategy.

What is a buyer persona

A buyer persona is a semi-fictional representation of your ideal customer, drawn from real data and well-founded assumptions about their demographic information, behavior patterns, motivations, and goals.

The buyer person must be a detailed image of the users you want to reach. It is important that you understand who your buyer persona is. This will allow you to develop more accurate solutions that satisfy your customers. If you don’t know your clients well, you won’t be able to help them with their needs.


Factors to define your buyer persona

To define your ideal buyer persona you must take into account the following factors:

  • Profile
  • Demographic data
  • Habits
  • Interests
  • Challenges
  • Frustrations
  • Objectives

Example of a buyer persona

Here is an example of what is a buyer persona.

Create your buyer persona

We hope this article about what is a buyer persona has been very useful for you to understand what a buyer persona is. If you need help in defining your buyer persona, contact us and we will help you. If you want to define it yourself, below we provide you with a tool created by HubSpot so that you can easily define your buyer persona.