How do consumers decide what to buy? Which product to choose? When do they decide to buy? To answer these important questions, this article is intended to explain the 5 stages of the consumer buying decision process.The following process on the

Hey there! Today we’ve decided to compile in this article the top 7 free email signature generators. For that, we’ve taken into consideration their user friendliness, their easiness, and that they have no costs involved for you or your company.As

What is a buyer persona? Probably if you are starting out in the world of digital marketing, it is very possible that you have asked yourself this question and that is why you have landed here. To help you resolve

As a business owner and as a marketer, it is very important to know how to calculate ROI in marketing or what is the formula to calculate the return of investment in marketing. Therefore, below we provide the formula to

If you have started to venture into what is the world of inbound marketing, surely you have wondered what is lead nurturing ?. Well, lead nurturing is one of the concepts and one of the most important strategies that are

The pandemic and, therefore, the confinement has made companies have to reinvent themselves and adapt to the new reality. Now that we are starting to see a light at the end of the tunnel, we are finally hopeful that perhaps

Email has become the main corporate communication channel. Emails allow companies to start and maintain professional relationships in a fast and ordered manner, with a constant flow of communication between customers and companies. That is why, it is up to us

We recently interviewed the renowned musical composer Bernardo Castro, who has made marketing musical compositions for advertisements for brands such as Audi, SEAT, Ax, Casa Tarradellas, Fanta, Danone, McDonald’s, among other world-renowned brands.The Mexican composer Bernardo Castro, winner of international awards

Today, having a digital presence is essential to run a business. Small and medium-sized companies are not exempt from this, with globalization present much more than ever, small businesses compete with large companies which forces them to have greater competitiveness

As an agency specialized in digital marketing, below we share 50 Important Concepts in Digital Marketing that every business owner, entrepreneur, business and marketing professional should know. What is Affiliate Marketing?Affiliate marketing is a marketing agreement whereby an online retailer pays a